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Product Highlights

  • Premium
  • High in antiOxidants
  • High ORAC value
  • Gluten-free
  • Fights infection

Purple Aronia berries are becoming very popular in the US for their health benefits, having a very high antioxidant (ORAC) rating (three times the level of antioxidants found in blueberries) that may help reduce risk for cancer, heart disease, inflammation and diabetes. The main active ingredients of Purple Aronia are phenolic substances, mainly flavonoids from the anthocyanin subclass. In fact, Aronia berries contain higher levels of antioxidants, polyphenols, and anthocyanins than elderberries, cranberries, blueberries, grapes, and most other fruit. It has been very popular in Eastern Europe and Russia for decades where its juice is known to help people with heart conditions.

Several studies have shown Purple Aronia to help with:

* diabetes
* urinary tract infections
* cancer
* cardiovascular risk
* influenza (flu)
* the circulatory system

Ongoing studies at the University of Illinois also suggest that Aronia may include compounds that fight cancer and cardiac disease and research from the University of Maryland suggests that Aronia may be great at fighting colon cancer in particular.

Nutritional content

Purple Aronia (also know as Black Chokeberry) has attracted significant scientific interest due to its deep purple, almost black pigmentation that arises from dense contents of phenolic phytochemicals, especially anthocyanins. Total anthocyanin content in chokeberries is 1480 mg per 100 g of fresh berries, and proanthocyanidin concentration is 664 mg per 100 g (Wu et al. 2004, 2006). Both values are among the highest measured in plants to date.

Apart from containing a high concentration of flavonoids and phenolic antioxidant phytochemicals, including anthocyanins, Aronia is also high in vitamin C and contains other vitamins---namely E, B2, B6, Folic acid and trace minerals. Some of these specific substances of the flavonoid category of antioxidant phenolics include cyanidin-3-galactoside, epicatechin, quercetin, caffeic acid, delphinidin, malvidin, petunidin, pelargonidin, and peonidin.

Antioxidant richness and health benefits

Antioxidants have the ability to neutralise free radicals that can damage the body's cells. Free radicals can cause oxidative stress by building up in the body. Oxidative stress is thought to contribute to the aging process and several diseases. Aronia has one of the highest ORAC (oxygen radical absorptive capacity - a measure of an antioxidant's power to neutralize free radicals) ratings due to the high concentration of anthocyanins and proanthocyanidins, both of which contribute to Aronia's dark, almost violet-black, color. Anthocyanins of some fruits have long been used for improving visual acuity and treating circulatory disorders. There is experimental evidence that certain anthocyanins and flavonoids have anti-inflammatory properties, and there are reports that orally administered anthocyanins are beneficial for treating diabetes and ulcers and may have antiviral and antimicrobial activities. The chemical basis for these desirable properties of flavonoids is believed to be related to their antioxidant capacity—their ability to scavenge and trap free radicals that damage biomolecules. Some people believe that eventually we will have a recommended minimum daily requirement for these dietary antioxidants. Much remains to be learned, however, before that occurs. Our knowledge of the anthocyanin and polyphenolic composition of many fruits, vegetables and cereals is incomplete and little is known about the effects of processing and cooking on these substances.

Our Purple Aronia powder is made in Germany and it is GMO free.

How to Use Purple Aronia Powder

Our Purple Aronia powder, though having a somewhat fragrant aroma, has a mildly astringent taste and will blend particularly well with natural fruit juices of all kinds. It can also be added to soups, salads, sauces and a variety of recipes. 2 tsps per day is the suggested use of the powder.

About Purple Aronia
The Aronia plant, which is native to eastern North America, produces violet-black berries. It is often found growing in swamps or damp woodlands. The hardy Aronia shrub reaches about 2-4 meters in height and withstands salty and swampy conditions. The plant produces very bitter dark purple fruit clusters that are often used in jam and wine making. Aronia berries have been an important and integral part of the native Indian diet for hundreds of years.

Studies on Purple Aronia

Aronia juice and anthocyanins derived from the fruit have been studied intensively, particularly in Bulgaria and Eastern Europe. Aronia appears to have compounds that are protective to the liver, have blood sugar stabilizing properties, anti-tumor, and have anti-inflammatory activity.

New research shows that Aronia has a high concentration of polyphenols and anthocyanins, stimulating circulation, protecting the urinary tract, and strengthening the heart. Ongoing studies at the University of Illinois also suggest that Aronia may include compounds that fight cancer and cardiac disease

Aronia's rich antioxidant content may be beneficial as a dietary supplement for reducing the risk of diseases caused by oxidative stress. Among the models under evaluation where preliminary results show benefits of Aronia anthocyanins are colorectal cancer (Lala et al. 2006), cardiovascular disease (Bell & Gochenaur 2006), chronic inflammation (Han et al. 2005), gastric mucosal disorders (peptic ulcer) (Valcheva-Kuzmanova et al. 2005), eye inflammation (uveitis) (Ohgami et al. 2005) and liver failure (Valcheva-Kuzmanova et al. 2004).

Effects of Aronia melanocarpa juice as part of the dietary regimen in patients with diabetes mellitus. Simeonov SB, Botushanov NP, Karahanian EB, Pavlova MB, Husianitis HK, Troev DM.
Clinic of Endocrinology, Medical University, Plovdiv, Bulgaria.

The low calorie juice Aronia melanocarpa (sugar free, with artificial sweeteners) could be a valuable adjunct to the complex therapy of patients with diabetes mellitus. In this study no increased blood glucose levels were established 60 min. following ingestion of 200 ml Aronia juice. On the contrary, lower fasting blood glucose concentrations were measured in 16 patients with insulin dependent diabetes and in 25 patients with non-insulin dependent diabetes (25 women and 16 men, 3 to 62 years of age, median age 38.8 +/- 4.7) with duration of the disease from 1 month to 13 years. Serial blood glucose measurements showed: 14.23 +/- 1.32 mmol/l at baseline and 11.4 +/- 0.89 mmol/l blood glucose level after 60 min., the difference being statistically significant (p<0.05). The ingestion of 200 ml Aronia juice combined with a standard breakfast produced similar results (the basal concentration of glucose was 13.43 +/- 1.12 mmol/l; it decreased to 11.94 +/- 1.02 mmol/l at 60 min., the difference did not reach statistical significance. The daily intake of 200 ml Aronia juice over a period of 3 months was effective in lowering fasting blood glucose levels from 13.28 +/- 4.55 mmol/l to 9.10 +/- 3.05 mmol/l (p<0.001) in 21 patients with non-insulin dependent diabetes--13 women and 8 men aged from 42 to 62 (median age 53.6 +/- 3.65) with disease duration from 6 to 17 years. Aronia had a beneficial effect on HbA1c, total cholesterol and lipid levels. They dropped from 9.39 +/- 2.16% to 7.49 +/- 1.33% (p<0.001), from 6.45 +/- 1.59 mmol/l to 5.05 +/- 0.96 mmol/l (p<0.001) and from 2.92 +/- 2.15 mmol/l to 1.7 +/- 1.07 mmol/l (p<0.001), respectively. Results were compared with those obtained in 23 patients with non-insulin dependent diabetes (15 women and 8 men aged from 48 to 67 years, median age 54.9 +/- 3.34) with disease duration from 6 to 17 years. The above mentioned parameters remained unchanged in these patients. Accumulated data illustrated the hypoglycemic potential of Aronia juice. The precise mechanism of its action is unknown but its beneficial effects make it a valuable adjunct to the dietary treatment of patients with diabetes mellitus.

Study of the natural Aronia melanocarpa juice for anti-viral activity. V. Russev, S. Valcheva-Kuzmanova, A. Belcheva.Pharmacology Section, Department of Preclinical and Clinical Pharmacology and Biochemistry, Varna Medical University, Varna, Bulgaria
Department of Microbiology and Virology, Varna Medical University, Varna, Bulgaria

The natural juice from Aronia melanocarpa fruit is rich in polyphenols most of which are flavonoids (mainly anthocyanins) and tannins. These products and other natural compounds isolated from plants are recently evaluated for their anti-infectious activity. Certain perspectives for finding new active antiviral factors are promising. The aim of the present study is to investigate the effect of Aronia melanocarpa natural juice on the reproduction in ovo of Influenza virus type A (H3N2). A concentration of 2 000 mg%/100 ml, with initial pH 3.76, is used for the experimental trial. Further in the experiments we apply pH 7.00 to pH 7.50, which corresponds to normal human pH. The results show that the Aronia juice, with concentration and pH, as indicated before, inhibits the reproduction of Influenza virus in its initial stages. The effect most probably is due to the formation of complex compounds between the virion, from one hand, and the flavonoids and tannins, from the other hand. The authors presume that this result influences the adsorption of Influenza virus on the cell surface.

Combination therapy of statin with flavonoids rich extract from chokeberry fruits enhanced reduction in cardiovascular risk markers in patients after myocardial infraction (MI).
Atherosclerosis. 2007 Feb 20; Naruszewicz M, Laniewska I, Millo B, D?uz.niewski M. Department of Pharmacognosy and Molecular Basis of Phythotherapy, Medical University of Warsaw, Ul. Banacha 1, Warszawa, Poland; Center for Atherosclerosis Research, Pomeranian Medical University Szczecin, Poland.
This was a double-blind, placebo-controlled, parallel trial. Forty-four patients (11 women and 33 men, mean age 66 years) who survived myocardial infraction and have received statin therapy for at least 6 months (80% dose of 40mg/day simvastatin) were included in the study. The subjects were randomised to receive either 3x 85mg/day of chokeberry flavonoid extract (Aronia melanocarpa E) or placebo for a period of 6 weeks. The study extract was a commercially-available product of the following declared composition: anthocyans (about 25%), polymeric procyanidines (about 50%) and phenolic acids (about 9%). Compared to placebo (ANOVA and Tukey's test), flavonoids significantly reduced serum 8-isoprostans and Ox-LDL levels (by 38 and 29%, respectively), as well as hsCRP and MCP-1 levels. In addition, significant increase in adiponectin levels and reduction in systolic and diastolic blood pressure by a mean average of 11 and 7.2mmHg, respectively were found

Gastroprotective effect of pigments in black chokeberry fruit (Aronia melanocarpa elliot) on acute gastric hemorrhagic lesions in rats. MATSUMOTO Megumi (1) ; HARA Hiroshi (2) ; CHIJI Hideyuki (1) ; KASAI Takanori (1) ;
Author(s) Affiliation(s)
(1) Department of Food Science and Human Nutrition Faculty of Human Life Science, Fuji Women's University, Ishikari, Hokkaido 061-3204, JAPON
(2) Laboratory of Nutritional Biochemistry, Division of Applied Bioscience. Graduate School of Agriculture, Hokkaido University, Sapporo, Hokkaido 060-8589, JAPON

It has been reported that the fruits and leaves of berries such as the blackberry, raspberry, and strawberry contain a high level of scavenging activity for chemically generated active oxygen species. This study investigated the antioxidative activities of black chokeberry fruit (Aronia melanocarpa Elliot) both in vitro and in vivo using the DPPH stable radical and rats with ethanol-induced gastric injury, respectively. The red pigment fraction of the black chokeberry contained three main components, one of which was identified as cyanidin 3-O-β-glucoside by HPLC analysis and 1H NMR. The black chokeberry red pigment fraction scavenged >44% of DPPH radicals at a concentration of 25 μg/mL compared to the control solution. The black chokeberry extract and its hydrolysate administrated at 2 g/kg of body weight each had nearly the same protective effect as quercetin administrated at 100 mg/kg of body weight in suppressing the area of gastric mucosal damage caused by the subsequent application of ethanol to <30% compared to the control group. The black chokeberry red pigment fraction had a similarly significant protective effect on gastric mucosa in a dose-dependent manner when administered at 30-300 mg/kg of body weight, and the administration of 30 mg/kg of body weight could suppress ethanol-induced gastric mucosal damage by ∼50% (ID50 = 30 mg/kg of body weight).

Aronia side effects
No major Aronia side effects have yet been reported.


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